The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere.
While this can be a boon for all types of business, it also means that competition is no longer local or even national.
Your product is competing against products from all over the planet. Combine this enormous shift with the exponential multiplication of advertisements that we are exposed to, and it just might be harder than ever to market a business and obtain new clients.
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