Good enough is not what helps you break through the clutter to garner people’s precious attention.
We use content marketing as an excuse to flout the underpinnings of good marketing and say far too much about too little of what interests our audience.
A return to rigor and marketing discipline will go a long way toward establishing content marketing as a meaningful tool in the marketing mix.
Less than a year ago, a managing director at a major media agency turned to our chief revenue officer and said arguably the most offensive thing you could say to someone from a place like The Economist Group.
Read More at cmo.com