Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. However, the one constant is that the quality of the content must be high. However, high quality by itself does not guarantee success.
Every month I talk to a handful of businesses about their social media marketing strategy and of their content marketing. One of the biggest misses I see with almost all the companies that are ineffective on social media is they all lack advocacy from their employees.
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