Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

HubSpot

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HubSpot for Higher Education

The global pandemic has accelerated a trend that’s been happening for many years in higher education.

More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.

Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.

Most institutions still operate under two outdated realities:

  1. A linear prospective student journey
  2. A highly-siloed handoff between marketing teams and enrollment managers

But the reality is that your prospective student experience is anything but linear, right?

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14 Features Your Content Management System Needs

Written by Anna Fitzgerald

Whether you’re creating a corporate website, an ecommerce store, or a blog, a content management system (CMS) enables you to control your site’s content, design, and functionality without touching any underlying code.

There are hundreds of content management systems on the market, each offering unique functionality to fulfill different business purposes. To select the best CMS for your business, you need to ensure its features align with your needs and goals.

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HubSpot for Software and Technology Companies

To begin, let’s look at the software and technology industry as a whole. There are close to half a million tech companies in the U.S. in sectors like e-commerce, cyber security, artificial intelligence creation, you name it, that employ 7.3 million people. With a global worth of $1.7 trillion dollars in information technology, it’s clear that there are a lot of opportunities for growth. 

The software and technology industry is one that is broad and encompasses many verticals. The market is extremely fast moving and unpredictable and constantly growing. That, along with balancing product creation with your own ever-changing technology needs can certainly be challenging. Before we dig deeper into the other challenges the industry is struggling with as a whole, answer the following questions: What are the challenges you are facing in your software and technology space?

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5 Questions to Ask Before Hiring a HubSpot Consultant

When it comes to implementing a HubSpot marketing strategy, hiring the right consultant is essential for achieving success. But with so many options out there, it can be overwhelming to know where to start. To help you make the right decision, here are 5 questions to ask before hiring a HubSpot consultant.

  1. What is your experience with HubSpot and inbound marketing?

First and foremost, you want to make sure that the consultant you hire has experience with HubSpot and inbound marketing. This means they have a deep understanding of the platform and its capabilities, as well as proven expertise in implementing and managing successful inbound marketing campaigns.

Ask the consultant about their experience with the platform and their track record of success. Have they worked with a variety of clients and industries? What specific results have they achieved for their clients? The more experience and success they have, the better equipped they will be to provide valuable guidance and support for your business.

  1. Are you a HubSpot certified consultant?

Another important factor to consider is whether the consultant is a HubSpot certified consultant. This certification signifies that the consultant has undergone rigorous training and testing to earn their certification, and it demonstrates their commitment to providing the best possible support and guidance for your business.

Ask the consultant if they are certified and what specific training and certifications they have. This will give you a sense of their expertise and commitment to providing the best possible support for your marketing efforts.

  1. Can you provide a full-service approach to my marketing efforts?

In addition to implementing and managing your HubSpot strategy, you may also need support for other aspects of your marketing efforts, such as content creation, social media management, and search engine optimization.

Ask the consultant if they provide a full-service approach to your marketing efforts, or if they only focus on specific aspects of the platform. A full-service approach can provide a more comprehensive and integrated approach to your marketing efforts, which can be beneficial for achieving success.

  1. Can you provide ongoing support and guidance?

As your business grows and your marketing needs evolve, it’s important to have a consultant who can provide ongoing support and guidance. This can be invaluable for staying on track and maximizing the potential of your HubSpot strategy.

Ask the consultant if they provide ongoing support and guidance, and how they approach this aspect of their services. Do they have a dedicated account manager? How do they handle any issues or challenges that may arise? This will give you a sense of their commitment to providing ongoing support and guidance for your business.

  1. What are your rates and fees?

Finally, it’s important to consider the cost of hiring a HubSpot consultant. While cost should not be the only factor in your decision, it is an important consideration.

Ask the consultant about their rates and fees, and what specific services are included in those costs. Be sure to also ask about any additional fees or charges that may arise, such as for extra support or services. This will help you understand the full cost of hiring the consultant and ensure that it fits within your budget.

In conclusion, hiring the right HubSpot consultant is essential for achieving success with your marketing efforts. By asking the right questions, you can make an informed decision and find a consultant who has the experience, expertise, and commitment to provide the support and guidance you need.

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The Benefits of Working with a HubSpot Certified Consultant

When it comes to implementing a HubSpot marketing strategy, hiring a HubSpot certified consultant can provide numerous benefits for your business.

First, a HubSpot certified consultant has undergone rigorous training and testing to earn their certification. This means they have a deep understanding of the platform and its capabilities, as well as proven expertise in inbound marketing. This expertise allows them to provide valuable guidance and insights on how to best utilize HubSpot to achieve your marketing goals.

In addition to their expertise in the platform, a HubSpot certified consultant is also up-to-date on the latest best practices and trends in inbound marketing. This allows them to provide the most effective and current strategies for achieving success with your marketing efforts.

Another benefit of working with a HubSpot certified consultant is their ability to provide ongoing support and guidance. As your business grows and your marketing needs evolve, a certified consultant can adapt and provide the support you need to continue achieving success. This ongoing support can be invaluable for staying on track and maximizing the potential of your HubSpot strategy.

Furthermore, working with a HubSpot certified consultant can provide peace of mind and assurance that your marketing efforts are in good hands. Their certification signifies their commitment to providing the best possible support and guidance for your business.

In conclusion, hiring a HubSpot certified consultant is essential for maximizing the potential of your inbound marketing efforts. Their expertise in the platform, up-to-date knowledge of best practices, ongoing support, and commitment to excellence can make all the difference in the success of your marketing strategy. So, when looking for a HubSpot consultant, be sure to choose a certified one.