Carrie Gallagher

Certified HubSpot Consultant | HubSpot Solutions Partner

HubSpot

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Loop Marketing vs. traditional marketing

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach, engage, and retain customers in an AI-driven world.

Unlike traditional marketing, which treats the customer journey as a straight path from awareness to purchase, Loop Marketing is a continuous, adaptive system powered by AI. This post explains the key differences in Loop Marketing versus traditional marketing, how each works in practice, and how to transition marketing teams using HubSpot’s tools.

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Building systems of trust in the age of AI while staying human at heart

When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, complexity, and scale.

By: Krystie Caraballo, HubSpot

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Smart Questions to Ask a HubSpot Consultant Before You Hire One

Hiring a HubSpot consultant can be one of the best investments you make in your marketing and sales systems — but only if you find the right fit. Whether you’re considering HubSpot for the first time or looking to optimize an existing portal, the questions you ask upfront can reveal a lot about a consultant’s expertise, process, and partnership style.

Here are the most important questions to ask a HubSpot consultant before you commit.

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HubSpot introduces the Loop: A playbook for growth in the AI era

The creators of Inbound Marketing are giving marketers a new way to reach customers when AI has changed everything: Loop Marketing.

Here’s the hard truth for marketers: the funnel isn’t flowing. 

Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity. 

Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn’t exist five years ago. What used to come down to SEO and blog content is now much more complicated. 

As the pioneers of Inbound Marketing, the playbook that has helped businesses attract customers since the early days of the internet, we think marketers need a new way to grow.

That’s why today, we’re introducing the Loop, a new approach to driving growth in the AI era.

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