Certified HubSpot Consultant | HubSpot Solutions Partner
By Laura M. Browning, HubSpot
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year.
[Read more…] about What should marketers let go of in 2026?When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, complexity, and scale.
By: Krystie Caraballo, HubSpot
[Read more…] about Building systems of trust in the age of AI while staying human at heartHiring a HubSpot consultant can be one of the best investments you make in your marketing and sales systems — but only if you find the right fit. Whether you’re considering HubSpot for the first time or looking to optimize an existing portal, the questions you ask upfront can reveal a lot about a consultant’s expertise, process, and partnership style.
Here are the most important questions to ask a HubSpot consultant before you commit.
[Read more…] about Smart Questions to Ask a HubSpot Consultant Before You Hire OneThe creators of Inbound Marketing are giving marketers a new way to reach customers when AI has changed everything: Loop Marketing.
Here’s the hard truth for marketers: the funnel isn’t flowing.
Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity.
Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn’t exist five years ago. What used to come down to SEO and blog content is now much more complicated.
As the pioneers of Inbound Marketing, the playbook that has helped businesses attract customers since the early days of the internet, we think marketers need a new way to grow.
That’s why today, we’re introducing the Loop, a new approach to driving growth in the AI era.
[Read more…] about HubSpot introduces the Loop: A playbook for growth in the AI eraSmall business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.
But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.
If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, “How do we do marketing when AI is consuming our traffic?”
[Read more…] about The Future of Marketing is Humans With AI