Content Marketing

March 7, 2016 By Carrie Gallagher

Marketing Strategy Secret Sauce: Exploring Nasdaq’s Brand + Content Marketing Overhaul

Author: webtipsforyou.com

The monetary sector is cluttered with marketing strategy failures. Do not count Nasdaq them. Novice Content2Conversion speaker Jeremy Skule provided a keynote that checked out how Nasdaq utilized a mix of branding and content marketing to open a remarkable marketing strategy (and results) for the brand. How did they do it? A well-timed one-two punch of brand overhaul and content marketing.

Listed below, I detail the secret sauce that made this remarkable tale of B2B content marketing possible.

1. Utilizing Vision, Voice & & Visibility To Pivot the Brand

Cirque du Soleil’s Alma Derricks: Marketing From ‘Angel’ To ‘Zarkana’

Author: Tim Moran

I get most excited about inflection points, like Cirque is in right now.

The idea that I’m going to sit quietly with my phone off for two hours and let you present to me, as opposed to me being part of it, that’s the bigger challenge.

No matter what product you have, you have an audience of geeks for your product somewhere, and I say that affectionately.

If you’ve ever been to Las Vegas, chances are you’ve seen a Cirque du Soleil show. Eight are currently being staged there, with 20 more running in cities around North America or on tour.

20 B2B Content Marketing Examples and Case Studies for 2015

Author: toprankblog.com

We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world?

It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water.

If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.

This report just raised a major red flag about IoT security

Author: Andrew Meola

The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the IoT Insider newsletter.

Companies are pushing ahead full force into the Internet of Things, but a new report has revealed a potentially major problem.

AT&T;’s Cybersecurity Insights Report, which included a survey of more than 5,000 enterprises worldwide, found that 85% of enterprises are in the process of or are planning to deploy IoT devices, but only 10% feel confident that they can secure those devices against hackers.

Here’s what Starbucks is offering if you order ahead on its app

Author: Andrew Meola

The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the Payments Insider newsletter.

Starbucks really wants you to use its Mobile Order & Pay service, and now it’s giving you an incentive to do so.

The coffee giant is offering a limited time reward that gives customers an extra Star, the company’s rewards currency, if they use the order-ahead service through the Starbucks App.

And the company has several reasons to push Mobile Order & Pay, note Jaime Toplin and Evan Bakker of BI Intelligence, Business Insider’s premium research service.