We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world?
It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water.
If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.
Read More at toprankblog.com