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Carrie Gallagher - Home | Cirque du Soleil’s Alma Derricks: Marketing From ‘Angel’ To ‘Zarkana’

March 6, 2016 By Carrie Gallagher

Cirque du Soleil’s Alma Derricks: Marketing From ‘Angel’ To ‘Zarkana’

Author: Tim Moran

I get most excited about inflection points, like Cirque is in right now.

The idea that I’m going to sit quietly with my phone off for two hours and let you present to me, as opposed to me being part of it, that’s the bigger challenge.

No matter what product you have, you have an audience of geeks for your product somewhere, and I say that affectionately.

If you’ve ever been to Las Vegas, chances are you’ve seen a Cirque du Soleil show. Eight are currently being staged there, with 20 more running in cities around North America or on tour.

 

Read More at cmo.com

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Filed Under: Content Marketing Tagged With: Small Business News

About Carrie Gallagher

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