Content Marketing

Author: Savannah Louie

We have to go a step further to inform, delight and engage our audience.

With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.

But why should you join the party?

Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.

Consumers prefer visuals

Today’s average consumer prefers visual content compared to word-based interactions.

Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas.

 

Read More at jeffbullas.stfi.re

Author: Robert Caruso

If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic.

At the same time we are hearing about the importance of creating blog, video and graphic content, we have also heard that there is too much content, resulting in too much noise.

 

Read More at app.mhb.io

Author: tomtunguz.com

Benchmarking Hubspot’s S-1 – How 7 Key SaaS Metrics Stack Up

One of the best ways I’ve found to understand SaaS companies is to pore through their public filings. A few months ago, I analyzed Box’s S-1. In this post, we’ll look at HubSpot’s IPO filing and compare their journey to a public company with a basket of about 40 other publicly traded companies, in the hopes that this data will help other founders chart their path to IPO.

In the next seven charts, we’ll explore how HubSpot built their business.

 

Read More at tomtunguz.com

Author: Carolina Samsing

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team.

 

Read More at blog.hubspot.com

Author: roy.roypovarchik.com

Ever since growth hacking became a ‘thing,’ the Internet has been overloaded with endless lists of growth hacking tools.

After “How can I learn to be a growth hacker?” or “What are the best resources for growth hackers? ;”, “What tools growth hackers use” is the most commonly-searched query.

On a day-to-day basis, beside having the right growth mindset, growth hackers need different tools and skills: Understanding of analytics, landing page optimization, social media and content, email marketing, build referral programs, etc.

 

Read More at roy.roypovarchik.com