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Carrie Gallagher - Home | The Power of Imagery in Content Marketing

March 27, 2016 By Carrie Gallagher

The Power of Imagery in Content Marketing

Author: Savannah Louie

We have to go a step further to inform, delight and engage our audience.

With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.

But why should you join the party?

Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.

Consumers prefer visuals

Today’s average consumer prefers visual content compared to word-based interactions.

Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas.

 

Read More at jeffbullas.stfi.re

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Filed Under: Content Marketing Tagged With: Small Business News

About Carrie Gallagher

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