At the heart of every good marketing strategy, is content curation. Sometimes, it can be an art and other times it is a science of finding good quality for social media accounts that you manage as part of your job.
By employing content curation to your social media marketing strategy, you can increase the brand’s audience, and once you have a large following, you can share your content with a larger number of people.
Content curation can look like a herculean task if you are a social media manager, but the truth is, if you leave aside the amount of time that it takes to find quality content, content curation can be quite simple.
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