Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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The Key to Improving the Economy? Marketing to Women

It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space:

Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B, the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B across the global economy Major publications have attributed this renaissance (pun intended) of female consumer spending influenced to shifting post-pandemic habits but in reality, it’s been in the works for more than a decade.

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How HubSpot’s Hustle Team Uses AI

If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).

Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts.

It’s no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change.

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The Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously.

Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world?

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