Content Marketing

July 10, 2016 By Carrie Gallagher

8 recipes for mouth-watering content

Author: prdaily.com

Content marketing is still one of the hottest forms of marketing communications out there, but getting the right mix can be tricky.

There’s no doubt that the state of content marketing is strong:

· 77 percent of marketers are now using content marketing.

· 69 percent of marketers are creating more content now than they did a year ago.

· 66 percent of businesses rate their content marketing as basic and consistent.

· 62 percent of businesses aim to create more engaging, higher quality content.

So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.

WEBCAST: Give your social media PR a shot in the arm.

The specifics of those are contained in an infographic JBH created, which incorporates content marketing with another favorite for communicators: a stiff drink.

For example, the agency likens a successful company blog—which 67 percent of marketers use effectively—to a daiquiri. It suggests the following recipe:

PPC, SEO & Content Marketing Agency

Author: wolfgangdigital.com

What’s it all about?

Here at Wolfgang Digital we’ve always found it tricky to source reliable e-commerce KPI benchmark data, particularly specific industry level KPI benchmarks. We want to know what makes a good website tick. To do that, we want to collate data, lots and lots of data.

We ran a similar study back in 2014 which you can see here. This time we want to go bigger and that’s where you come in.

Want To Get Involved?

We’d love contributions from people all over the world, it’s really rather simple, just send us a dashboard from your Google Analytics account, and a few exports of other reports (full details below).

What’s In It For Me?

Access to deeper contributor only results. This is where we get into the exclusive nitty gritty details. This information will allow you to benchmark yourself against the industry across multiple facets of your website, from ‘devices’ to ‘channels’ to ‘site speed’

There’ll be a link in it for you from the Wolfgang Website!

What Do I Need To Do?

Well first off there are a few caveats, in order to participate you’ll need to fulfil the following criteria:

How Local Content is Helping SMBs Keep Big Brands at Bay

Author: moz.com

The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful.

However, what he doesn’t have are the answers to three questions pertaining to content marketing for his small business:

“How do I [rank higher in local SERPs?]”

“Do I need to use social media? Will it help my brand?”

My heart breaks a little as he looks down to pick at his salad. Not because I don’t like questions, or because the questions are difficult to answer. They aren’t.

In fact, the answer I gave comes from a slogan i learned of in college and have used repeatedly when attempting to get small brands to see the shortest path to success: “Think globally, act locally.”

Every brand wants to be No. 1 in the SERPs, or so they think.

What they really want, however, is to be the No. 1 most-chosen brand.

Content Marketing Conference

Author: Ginna Hall

While there were many great stories from amazing thought leaders circulating around the Content Marketing Conference 2016, the “Unicorn Rocket Technology” outlined by Larry Kim, Founder of WordStream, was one of the more memorable tales. Part movie stills from “The Martian,” part hilarious memes and all solid social media marketing tips, his presentation took listeners on a business-boosting journey that was, quite literally, out of this world.

Here are Larry’s 10 secret tips for building a high-powered “Unicorn Rocket” of your very own, all from the comfort of your earthbound office.

#10 – Find your unicorn(s). The Unicorn in this equation refers to your best-producing content, as it stands right now. Larry enthused on the power of the top 1% to 2% of your existing content – by scale and interest, not a specific numeric metric – in his session. These, he explained, would be what actually comprised your successful social media marketing – your “rocket” – that would interest and engaged customers for a minimum spend and an excellent ROI. He cautioned against trying to “respark” losing and low-interest content, calling these donkeys in contrast to unicorns; money doesn’t have to be divided evenly among marketing attempts, and can and should be proportioned according to content’s past performance, not hopeful future performance. Larry admonished that chasing after – and trying to prop up – past content that failed in comparison to your unicorns will quickly send you in a “donkey spiral” of throwing good effort after bad, marketing-wise.

Read More at contentmarketingconference.com

July 1, 2016 By Carrie Gallagher

5 tips for producing great video

Author: Lisa Arledge Powell

This article first appeared on PR Daily in June, 2015.

A report from Cisco offers a glimpse into the future of content marketing and video.

The research says it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. That statistic alone should make you start thinking about how to make your brand’s video content stand out.

Consider these techniques:

1. Start with strategy. As with any communications initiative, always begin with a plan. Before hitting the record button on your camera, be clear about your company’s goals, target audience and message.

2. Keep it short and compelling. Many of today’s most popular YouTube videos run less than a minute. However, the length of your video should be determined by your goals and the type of information you’re trying to communicate. It’s difficult to keep an online viewer engaged for more than two or three minutes. If you have a lot of content on one topic, edit it into several shorter videos. Regardless of the length, begin your segment strong. Open your piece with compelling visuals and information.