Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy.
By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it.
Content Marketing
How HubSpotters Are Enhancing Their Content with AI
AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.
Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.
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Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey.
By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators.
[Read more…] about Survey: YouTube is the Most Profitable Platform for Content CreatorsWhat’s a Marketing Audit? [+ How To Do One]
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.
Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present.
Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off.
[Read more…] about What’s a Marketing Audit? [+ How To Do One]Understanding The Rise Of The Creator Economy
“What is the creator economy, and how can one benefit from it?” originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Answer by Stephany Kirkpatrick, Founder and CEO at Orum, on Quora:
The creator economy is a growing field of people who make money by leveraging their creative talents, typically using digital platforms to connect with their audiences.
About 50 million people, including artists, gaming streamers, video creators, podcasters, musicians, and social-media influencers, now consider themselves part of the creator economy, according to venture capital firm SignalFire, which calls this space “the fastest-growing type of small business.”
[Read more…] about Understanding The Rise Of The Creator Economy