Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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HubSpot introduces the Loop: A playbook for growth in the AI era

The creators of Inbound Marketing are giving marketers a new way to reach customers when AI has changed everything: Loop Marketing.

Here’s the hard truth for marketers: the funnel isn’t flowing. 

Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity. 

Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn’t exist five years ago. What used to come down to SEO and blog content is now much more complicated. 

As the pioneers of Inbound Marketing, the playbook that has helped businesses attract customers since the early days of the internet, we think marketers need a new way to grow.

That’s why today, we’re introducing the Loop, a new approach to driving growth in the AI era.

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The Future of Marketing is Humans With AI

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.

But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.

If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, “How do we do marketing when AI is consuming our traffic?”

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AI predictions that will completely change marketing in 2025

By: Nathan Lands
Publication Date: 2025-07-17

For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago.

I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement; it’s a complete phase change.

After countless hours testing ChatGPT against Claude, Gemini 2.0, and similar AI competitors, I’m convinced 2025 will be the year AI goes from “cool tool” to “fundamental infrastructure.” Here are my six predictions, as well as tactical steps marketers can take to stay ahead.

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The state of inclusive marketing in 2025

Curated from HubSpot.com

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer’s first choice.

The study results tell me that inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them and care about their experiences. It’s also clearly good for business.

Despite this, inclusive marketing isn’t a commonplace practice. So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy.

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What you’re doing wrong in your marketing emails

Published on HubSpot.com

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.

This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing wrong with your email marketing.

And, in all honesty, I’ve committed some of these sins with this very newsletter. (Oopsie!)

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