Author: Tami Wessley

We were curious about what business professionals thought about marketing. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 10 B2B marketing strategies commonly recognized as successful regardless of industry. Here’s what we found, in no particular order:

A marketing phenomenon popularized by startups with tight marketing budgets, growth hacking combines creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hackers leverage social media, viral marketing and other low-cost alternatives to traditional media for one absolute focus: growth.

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Author: Author Bio

​What? Ever wish you knew then what you know now? We’ve tapped 12 marketing leaders to share what they know now.

Everyone is touting career advice these days, from bloggers to authors to social media pundits. But for those of us who’ve worked hard to find success, true nuggets of career wisdom are more than just inspirational platitudes—they’re career-defining mantras.

Marketing News tapped 12 in​dustry leaders, from advertisers to academics, to share the advice that’s guided them throughout their careers.

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Author: John Rampton

Anyone can do content marketing, but certainly every person cannot do it well. Companies and individuals who do content marketing haphazardly usually find it ineffective, and often give up. But the truth is, it’s only ineffective because they don’t have a strategy for consistently producing and promoting engaging content.

This post will outline 7 steps to help you stay productive with your content, and includes ideas for coming up with topics, regularly creating great content, and distributing it to your audience.

Read More at entrepreneur.com

Author: snip.ly

At the heart of every good marketing strategy, is content curation. Sometimes, it can be an art and other times it is a science of finding good quality for social media accounts that you manage as part of your job.

By employing content curation to your social media marketing strategy, you can increase the brand’s audience, and once you have a large following, you can share your content with a larger number of people.

Content curation can look like a herculean task if you are a social media manager, but the truth is, if you leave aside the amount of time that it takes to find quality content, content curation can be quite simple.

Read More at snip.ly