Author: Som Puangladda
By now, every digital marketer knows the wonders of content marketing. There’s a reason 80 percent of B2B marketers have a content marketing strategy, according to research from Content Marketing Institute. From building trust and authority with readers, to increasing targeted customer engagement, generating more leads, and ultimately increasing sales, content marketing has been a marketing game changer, especially for B2B brands.
Of course, search engine optimization is another equally important pillar in the digital marketing ecosystem. Your brand popping up in organic search results and increasing traffic to your site is a critically important piece of the puzzle.
But as Google, Bing, and other search engine platforms get smarter by building more critical algorithms, it becomes increasingly difficult for brands to keep their SEO high. Google alone changes its search algorithm around 500 to 600 times per year, making high SEO less of a guarantee and more of a long-term goal brands must approach strategically.
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