It took us 6 months to get to $5k MRR, and then only 4 more months to 5x that to $25k in MRR.
What drove customer acquisition and awareness around our product to drive growth? You’re reading it.
Our blog was the biggest reasons for our initial revenue growth at StatusPage.io. We had occasional, but massive content marketing home runs that have driven huge numbers of sign ups and shares, for a product that people probably wouldn’t otherwise seek out or know that they needed.
Not every post takes off. But the ones that we do strike sweet take off, really fly, hit the bull and win a steak (#bullcity).
It’s may seem dramatic, but a single blog post can literally change the trajectory of your business. Here’s why.
Once you’ve written your article, it can be read by an unlimited number of people. A single article could easily pull an extra 100,000 people to your site. Compare this to sales — one sales rep can only contact a fixed, much more limited number of people.
You’d potentially have to spend thousands in advertising to see the same effect. For a mostly bootstrapped company like ours, we simply don’t have the capital on hand for that to be an option. There are few ways that a couple of hours of labor can turn into thousands in MRR growth like having a content marketing home run.
Read More at blog.statuspage.io