In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brand’s authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that our client-facing, research-driven content marketing strategy could have the same long-term impact on our own brand. Then, we were off to the races.
In early 2014, we launched a survey of more than 500 top-tier publishers. Then, we released a study analyzing 2.6 billion social shares. By November 2014, we joined forces with influencer marketing tool BuzzStream. To date, we’ve launched more than 10 industry research–driven marketing campaigns, earning more than 180 pickups and 45,000 social shares.
The bottom-line impact? Fractl’s referral traffic grew 6,718%, its total site traffic grew 4,396%, and its contact list grew 1,900%.
Of course, this strategy wasn’t launched without lessons along the way; here is what I learned:
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