Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

By

What Marketers Need to Know About the Latest Google Algorithm Update

When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google.

Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship with it is almost mystical: We have a vague idea of how it works, reinforced by equally vague pronouncements from on high. We try to please it, and sometimes what it rewards or punishes can seem arbitrary.

[Read more…] about What Marketers Need to Know About the Latest Google Algorithm Update

By

HubSpot Consultant Case Study: Intensive Workflow Cleanup for a Subscription-Based SaaS Client

The following is an interview with a fellow HubSpot consultant about one of her recent projects with a subscription-based SaaS company using HubSpot Enterprise. If you would like to meet this consultant, jump to the bottom of this post for an intro!

[Read more…] about HubSpot Consultant Case Study: Intensive Workflow Cleanup for a Subscription-Based SaaS Client

By

19 Best AI Platforms for Marketers and Marketing Analysts in 2023

If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.

The right AI  platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

[Read more…] about 19 Best AI Platforms for Marketers and Marketing Analysts in 2023

By

How Marketers Can Use Identity Graphs to Understand Their Customers Better

Data plays an integral role in the success of a marketing campaign. Without data, it’s impossible to understand what your customers want or how they interact with your brand online.

Modern businesses collect a ton of data to gain insight into behavior and preferences. Often, however, that data is imperfect and scattered.

When data is scattered across multiple systems, identity gaps are created.

Identity is the key ingredient that powers business growth, and identity gaps can become a barrier because they limit marketers’ ability to create a unified view of a customer.

As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward, so it’s imperative that you work to close customer identity gaps.

[Read more…] about How Marketers Can Use Identity Graphs to Understand Their Customers Better

By

The Key to Improving the Economy? Marketing to Women

It’s been a summer for the girls, at least from an economic perspective. Content that drew predominantly female audiences has ruled the box office and live events space:

Greta Gerwig’s Barbie has earned over $1.28B at the box office since its release in July Beyoncé’s Renaissance tour impacted inflation rates in the U.K. and Sweden and is expected to bring in over $2B, the highest generated by a female act Taylor Swift’s Eras tour has already earned $1B and is expected to help circulate $5B across the global economy Major publications have attributed this renaissance (pun intended) of female consumer spending influenced to shifting post-pandemic habits but in reality, it’s been in the works for more than a decade.

[Read more…] about The Key to Improving the Economy? Marketing to Women