Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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How to Use AI to Market Your Small Business [+ Favorite AI Tools]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.

For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

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This HubSpot Consultant Helped a Professional Services Firm Improve Email Deliverability (and get out of spam!)

The following is a conversation with a HubSpot colleague about one of her recent projects with a professional services company that conducts surveys for large enterprise organizations. Their emails were low on deliverability and consistently landing in spam folders. Learn how she’s improving their stats within just 3 months.

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What Marketers Need to Know About the Latest Google Algorithm Update

When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google.

Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship with it is almost mystical: We have a vague idea of how it works, reinforced by equally vague pronouncements from on high. We try to please it, and sometimes what it rewards or punishes can seem arbitrary.

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HubSpot Consultant Case Study: Intensive Workflow Cleanup for a Subscription-Based SaaS Client

The following is an interview with a fellow HubSpot consultant about one of her recent projects with a subscription-based SaaS company using HubSpot Enterprise. If you would like to meet this consultant, jump to the bottom of this post for an intro!

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