When it comes to scaling your marketing efforts and optimizing your HubSpot platform, partnering with a certified HubSpot consultant can be a game-changer. With the ever-growing complexity of inbound marketing, having a certified expert by your side ensures you get the most out of your investment in HubSpot. Let’s explore the key benefits of working with a certified HubSpot consultant and how they can enhance your marketing strategy.
[Read more…] about The Benefits of Working with a Certified HubSpot ConsultantHow to Use AI for A/B Testing According to HubSpot
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable.
AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A/B testing, I spoke with CRO experts who shared their unique insights.
On top of that, I’ll also take you through the benefits, limitations, and best practices for integrating AI into your A/B testing process.
How to Set (Crushable) Marketing Goals, According to HubSpot Pros
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them.
In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all of our marketing jokes.
While that’s not (always) the case, it’s still possible to set goals that are both ambitious and attainable.
For inspiration, I’ve compiled a list of the highest-priority goals for marketers this year. And as an added bonus, I asked a few marketing pros here at HubSpot to share some of their top tips for goal setting.
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.
While this may seem like a strategic move to tailor marketing efforts to local nuances — Brewer was previously Starbucks’ CMO, after all — we believe this is the single biggest mistake a marketing leader can make.
[Read more…] about The Top 3 Challenges Regional Marketing Models Create for Global BusinessesWorking With a HubSpot Consultant
When implementing a new marketing strategy or software, choosing the right consultant or agency is key to your success. With the rise of inbound marketing and HubSpot’s popularity, hiring an experienced HubSpot consultant can significantly impact the effectiveness of your efforts.
An experienced HubSpot consultant brings in-depth knowledge of the platform and its capabilities. They can guide you on how to best leverage HubSpot’s features to achieve your marketing goals. This includes setting up efficient workflows, creating engaging content, and using the right tools and techniques to drive results.
[Read more…] about Working With a HubSpot Consultant