Carrie Gallagher, HubSpot Consultant - Blog Archive

March 9, 2016 By Carrie Gallagher

Content Marketing: Downtime Is Golden Time

Author: Advertising Week

By Kenneth Hein, Global Marketing Director, gyro

There you are, sitting at the gate waiting for the flight attendant to call for priority seating. It’s taking longer than it should because the clean up crew didn’t show up on time. It’s only a small delay, they promise. You’ve heard it all before.

You’ve already scanned for important e-mails and read your texts. Now it’s time to scan for a useful item to read. Something catches your eye. The article is about troublesome trends in your industry, and it provides three options for overcoming these challenges.

The New Rules & Realities of Sales & Marketing

Author: webtipsforyou.com

“The most significant error I see with marketing is business talk excessive about their own services and products.”

As the author of 7 books, David Meerman Scott brings remarkable understanding, real-world understandings and contagious energy to the phase. As the other day’s opening keynote at Content2Conversion in Scottsdale, David challenged the audience to set the bar greater with their material marketing efforts. In his own words, “B2B does not need to mean Be-Too-Boring.” I could not concur more!

Marketing Strategy Secret Sauce: Exploring Nasdaq’s Brand + Content Marketing Overhaul

Author: webtipsforyou.com

The monetary sector is cluttered with marketing strategy failures. Do not count Nasdaq them. Novice Content2Conversion speaker Jeremy Skule provided a keynote that checked out how Nasdaq utilized a mix of branding and content marketing to open a remarkable marketing strategy (and results) for the brand. How did they do it? A well-timed one-two punch of brand overhaul and content marketing.

Listed below, I detail the secret sauce that made this remarkable tale of B2B content marketing possible.

1. Utilizing Vision, Voice & & Visibility To Pivot the Brand

Cirque du Soleil’s Alma Derricks: Marketing From ‘Angel’ To ‘Zarkana’

Author: Tim Moran

I get most excited about inflection points, like Cirque is in right now.

The idea that I’m going to sit quietly with my phone off for two hours and let you present to me, as opposed to me being part of it, that’s the bigger challenge.

No matter what product you have, you have an audience of geeks for your product somewhere, and I say that affectionately.

If you’ve ever been to Las Vegas, chances are you’ve seen a Cirque du Soleil show. Eight are currently being staged there, with 20 more running in cities around North America or on tour.

20 B2B Content Marketing Examples and Case Studies for 2015

Author: toprankblog.com

We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world?

It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water.

If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.