Carrie Gallagher, HubSpot Consultant - Blog Archive

March 24, 2016 By Carrie Gallagher

10 Tried-and-True Tips for Sales and Marketing Alignment

Author: Carolina Samsing

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team.

The Ultimate List Of Tools For Growth Hackers [public Spreadsheet]

Author: roy.roypovarchik.com

Ever since growth hacking became a ‘thing,’ the Internet has been overloaded with endless lists of growth hacking tools.

After “How can I learn to be a growth hacker?” or “What are the best resources for growth hackers? ;”, “What tools growth hackers use” is the most commonly-searched query.

On a day-to-day basis, beside having the right growth mindset, growth hackers need different tools and skills: Understanding of analytics, landing page optimization, social media and content, email marketing, build referral programs, etc.

The 6-Month Complete Guide to Marketing Your Store

Author: osiaffiliate.com

This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing — from inbound marketing to paid advertising to conversions. So whether you’re a mom and pop shop or the next Amazon, our actionable guide has you covered.

The guide has been divided into 6 months. Each month will cover different areas of focus that you need to implement for your business.

This amazing guide will give you easy to follow step by step tactics that will double your traffic and sales in 6 months.

The 3 Twitter Bio Phrases That Turn Off Hiring Managers (and Offend Real Ninjas)

Author: Kat Moon

Today, the possibilities of job hunting through Twitter are almost endless: You can follow your favorite companies, connect with the heads of HR, and show that you’re a valuable candidate through your industry-specific tweets.

In fact, hiring managers are on there right now looking for potential candidates. And before reading your tweets, they’re checking out your Twitter bio. In other words, you have 160 characters to make recruiters love you—or hate you.

We’re here to make sure it’s the former. While there’s no perfect recipe for crafting the bio that will make hiring managers want to shoot you a direct message (though here’s a good start), there are certain ingredients that turn them off pretty fast.

A 4-Step Formula For Finding Killer Content Ideas

Author: John Rampton

Content marketing is one of the primary methods I use to grow my business. But constantly coming up with original content ideas can be a serious challenge.

Any new content I produce needs to meet a number of criteria. It needs to:

Offer a new or different perspective to the topic

Have a great headline that entices clicks

Cover a topic that my audience actually wants to know about

Do I hit the mark with every single article I write? No. But I have figured out some strategies that help me find great topics and create killer headlines, more often than not.