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Carrie Gallagher - Home | 10 Tried-and-True Tips for Sales and Marketing Alignment

March 24, 2016 By Carrie Gallagher

10 Tried-and-True Tips for Sales and Marketing Alignment

Author: Carolina Samsing

My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.

I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team.

 

Read More at blog.hubspot.com

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Filed Under: Content Marketing Tagged With: Small Business News

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