Video

August 4, 2016 By Carrie Gallagher

The Biggest Content Marketing Trends in 2017

Author: contentmarketinginstitute.com

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.

Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).

Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.

One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year.

In almost every keynote speech I give, I ask the audience members whether their organizations have a documented content marketing strategy. Sadly, most do not. Our research tells us that those organizations that do have one, and that review it consistently, are more likely to be successful. Even though you (the expert reading this) might think this is basic, it’s not. We are still too focused on campaigns and talking about our products, instead of truly driving value outside the products and services we offer.

Read More at contentmarketinginstitute.com

June 25, 2016 By Carrie Gallagher

Planning Your Comprehensive Local SEO Audit In 59 Minutes

Author: Vivek Patel

When consumers search for anything online, they keep their location and proximity in mind. Therefore, it is a no-brainer that local searches are gaining prominence nowadays, which is quite evident from a research conducted by Google:

4 out of 5 consumers use search engines to get local information using their mobile devices. They search for local store addresses, business hours, products in stock and directions.

Consumers who search local are also more likely to take a call-to-action. As many as 50% of smartphone users visited a store within the same day after conducting local search and 34% of computer/tablet users followed suit.

18% of local searches conducted on smartphones lead to more purchases as compared to non-local searches, which constitute to just about 7%, in a day.

These statistics point to the fact that higher local search rankings lead to an increase in traffic and revenue for businesses.

The answer to ranking high in local searches lie in local SEO audits, which make way for a successful search engine optimization campaign and fix the loopholes in the existing SEO strategies. But most importantly, businesses benefit from the influx of organic traffic, leads and ultimately, conversions.

A Simple Guide to Navigating Trending Content

Author: Alex Jones

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There’s a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation — that is, if they can keep up. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them.

But what technology takes away in terms of time to prepare, it makes up for in ways to monitor and follow these (sometimes global) conversations. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends.

That’s why we put together the following guide on trending content: to help all of you figure out a plan for not only discovering and planning for trends and events, but also finding ways to connect your brand’s story to them in an interesting and relevant way.

Content Creation Hacks: How to Quickly Produce Valuable Content : Social Media Examiner

Author: Michael Stelzner

Do you create content for your business?

Looking for an easier way to make your content work for you?

Discover easy ways to create and repurpose your content, courtesy of Nick Westergaard.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency Brand Driven Digital. Nick is also the author of Get Scrappy: Smart Digital Marketing for Businesses Big and Small.

You’ll also discover how to repurpose recent and historical material.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

You can also subscribe via iTunes Stitcher or SoundCloud

Here are some of the things you’ll discover in this show:

Westergaard Advertising began 35 years ago in Iowa when Nick’s father and now business partner started what was a small, general, traditional advertising agency. Nick had worked with brands in the early days of online marketing, specifically for educational publishing companies when digital really started to grow.

Social Media and Digital Marketing – Wenta

Author: wenta.co.uk

Register your Attendance for this event. If you require more information, or would like to book via telephone please contact us.

Dates: 21st April 2016

Time: 9:30 – 16:30

Cost: £195 + VAT (including buffet lunch)

Being held in the beautiful, idyllic surroundings of Moor Park, Mansion House, amidst 300 acres of mature woodland and finest Hertfordshire parkland, Wenta are running this in-depth, social media training course which will give you a thorough understanding of how social networks and content marketing can be used to raise awareness and build effective relationships with your customers to benefit your business.

With complimentary refreshments and lunch provided throughout the day too, this is set to be much more than your average training course!

Content will include:

Social Networks – A session looking at the various social networking platforms available and a demonstration on how they work – focusing on Facebook, LinkedIn and Google Plus, identifying which channels will be most effective for your business.