Author: Vivek Patel
When consumers search for anything online, they keep their location and proximity in mind. Therefore, it is a no-brainer that local searches are gaining prominence nowadays, which is quite evident from a research conducted by Google:
4 out of 5 consumers use search engines to get local information using their mobile devices. They search for local store addresses, business hours, products in stock and directions.
Consumers who search local are also more likely to take a call-to-action. As many as 50% of smartphone users visited a store within the same day after conducting local search and 34% of computer/tablet users followed suit.
18% of local searches conducted on smartphones lead to more purchases as compared to non-local searches, which constitute to just about 7%, in a day.
These statistics point to the fact that higher local search rankings lead to an increase in traffic and revenue for businesses.
The answer to ranking high in local searches lie in local SEO audits, which make way for a successful search engine optimization campaign and fix the loopholes in the existing SEO strategies. But most importantly, businesses benefit from the influx of organic traffic, leads and ultimately, conversions.
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