Small Business News

March 5, 2016 By Carrie Gallagher

20 B2B Content Marketing Examples and Case Studies for 2015

Author: toprankblog.com

We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world?

It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water.

If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.

This report just raised a major red flag about IoT security

Author: Andrew Meola

The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the IoT Insider newsletter.

Companies are pushing ahead full force into the Internet of Things, but a new report has revealed a potentially major problem.

AT&T;’s Cybersecurity Insights Report, which included a survey of more than 5,000 enterprises worldwide, found that 85% of enterprises are in the process of or are planning to deploy IoT devices, but only 10% feel confident that they can secure those devices against hackers.

Here’s what Starbucks is offering if you order ahead on its app

Author: Andrew Meola

The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the Payments Insider newsletter.

Starbucks really wants you to use its Mobile Order & Pay service, and now it’s giving you an incentive to do so.

The coffee giant is offering a limited time reward that gives customers an extra Star, the company’s rewards currency, if they use the order-ahead service through the Starbucks App.

And the company has several reasons to push Mobile Order & Pay, note Jaime Toplin and Evan Bakker of BI Intelligence, Business Insider’s premium research service.

The Most Annoying Social Media Profile Buzzwords

Author: Michael J. Schiemer

I’ve (sadly?) spent tens of thousands of hours on social media over the last 10+ years and I’ve seen quite the array of buzzwords in user profiles, summaries, and even online resumes. Some of them are annoying, some of them pretentious, and some just make you look foolish (no adult should be referring to themselves as any sort of “ninja”). Also, let’s remember the old adage “if you have to tell people you are, you aren’t”. At the very least, keep your profile words objective and simple. Remember, you are not Steve Jobs, Jackie Chan, Clint Eastwood, or Yoda.

The Entrepreneur’s Guide to Building a Loyal Audience with Content

Author: Shannon Byrne

It’s no secret that content marketing is an effective way to grow brand awareness and recruit new customers. We’ve seen so many successful startups do it over the last three to five years — for inspiration, take a look at Buffer, KISSmetrics, or Groove.

Those three also happen to be SaaS companies whose audience consists of tech-minded people who spend much of their working days searching for helpful and relevant content on the internet. But even if this isn’t your primary audience, you too can recruit new community members, brand ambassadors, and customers with content for almost any industry.