Author: Shannon Byrne
It’s no secret that content marketing is an effective way to grow brand awareness and recruit new customers. We’ve seen so many successful startups do it over the last three to five years — for inspiration, take a look at Buffer, KISSmetrics, or Groove.
Those three also happen to be SaaS companies whose audience consists of tech-minded people who spend much of their working days searching for helpful and relevant content on the internet. But even if this isn’t your primary audience, you too can recruit new community members, brand ambassadors, and customers with content for almost any industry.
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