Small Business News

March 30, 2016 By Carrie Gallagher

Career Advice from 12 Top Minds in Marketing

Author: Author Bio

What? Ever wish you knew then what you know now? We’ve tapped 12 marketing leaders to share what they know now.

Everyone is touting career advice these days, from bloggers to authors to social media pundits. But for those of us who’ve worked hard to find success, true nuggets of career wisdom are more than just inspirational platitudes—they’re career-defining mantras.

Marketing News tapped 12 industry leaders, from advertisers to academics, to share the advice that’s guided them throughout their careers.

7 Steps to Be a Productive Content Marketer

Author: John Rampton

Anyone can do content marketing, but certainly every person cannot do it well. Companies and individuals who do content marketing haphazardly usually find it ineffective, and often give up. But the truth is, it’s only ineffective because they don’t have a strategy for consistently producing and promoting engaging content.

This post will outline 7 steps to help you stay productive with your content, and includes ideas for coming up with topics, regularly creating great content, and distributing it to your audience.

Content Curation Strategies for Social Media Managers

Author: snip.ly

At the heart of every good marketing strategy, is content curation. Sometimes, it can be an art and other times it is a science of finding good quality for social media accounts that you manage as part of your job.

By employing content curation to your social media marketing strategy, you can increase the brand’s audience, and once you have a large following, you can share your content with a larger number of people.

Content curation can look like a herculean task if you are a social media manager, but the truth is, if you leave aside the amount of time that it takes to find quality content, content curation can be quite simple.

The Power of Imagery in Content Marketing

Author: Savannah Louie

We have to go a step further to inform, delight and engage our audience.

With the increase of photo, video, infographics and screenshots – today’s marketers are discovering the power behind imagery in content marketing.

But why should you join the party?

Let’s look at why visual marketing is becoming a staple in the online consumer’s diet and how you can use it to your advantage.

Consumers prefer visuals

Today’s average consumer prefers visual content compared to word-based interactions.

Communication coupled with imagery – photographs or video – is easier to process and more entertaining than words on a blank canvas.

The Importance Of Smart B2B Content Marketing

Author: Robert Caruso

If we have heard anything over the past few years about digital marketing, it’s that content marketing is extremely important. The data and research supports the importance of consistent content marketing and it’s effectiveness in driving traffic, creating demand and lead generation, not to mention elevating thought leadership and web traffic.

At the same time we are hearing about the importance of creating blog, video and graphic content, we have also heard that there is too much content, resulting in too much noise.