Small Business News

Author: Sumo Group

How To Get Featured on Large Publications (Without Guest Posting)

How to republish content on larger publications for traffic, subscribers and backlinks – without having to guest post.

You’ve heard it over and over again…

“Guest posting is a great strategy for getting traffic to your website and increasing your email subscribers”.

And maybe you’ve tried it before. Maybe you’ve even seen some traffic and conversions from guest posting. But there’s one hitch holding you – and most people – back from guest posting more often:

So what if I told you there was a way to increase your traffic and conversions through being a guest on another publication…

But without having to create, write, and pitch a whole new article?

James Clear used this tactic to build his blog up from 0 to 250,000 unique visitors per month in two years. He did it without having to write anything new.

Specifically, taking those articles you’ve worked so hard to write and republishing them on platforms far larger than yours.

If it sounds out of your league, don’t worry. I’ll take you through a step-by-step process to pitch and republish your content, including:

 

Read More at sumome.com

Author: Freddy

Social media platforms offer a great channel for brands to distribute their content to prospective consumers.

With the rise of these platforms employing algorithms to make the content displayed more relevant and digestible, the barriers to getting content noticed have also risen.

Instagram’s photo cache alone is growing by a staggering 80m each day – rendering their historical approach of displaying content in chronological order untenable.

Although, it is becoming increasingly difficult for brands to ignore content marketing, the question remains how to differentiate and get your content noticed?

To help answer this, I find ‘The Periodic Table of Content Marketing’ shared by Chris Lake from Econsultancy remarkably helpful, providing a 7 step overview of the key elements of content marketing:

Format – there are different forms of content you can utilise from articles to videos Content Type – question what type of content will provide value to your audience Platform – how do you plan to distribute? Goals – what does success look like to you? i.e. sales, web traffic, etc. Metrics – how are you going to measure success? Sharing Triggers – are you going to include calls to action, emotional responses?

 

Read More at blog.passle.net

Author: Jeff Bullas

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.

Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.

“I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?”

The art of creating and publishing online was revealing its promise.

I had been creating and sharing content for 2 years. My Twitter audience sat at 20,000 and we were on a mission to share the power of social media to the world. One blog post and one tweet at a time.

Digital global content was defining the discovery of a personal brand. It was a revelation.

But it’s much more than content

But it was a conversation over a glass of red wine that I won’t forget.

It was in Italy. I had raised a question as to why I was invited to speak in a country more than 12,000 kms away from my home city. It hadn’t been arranged via a speaking agency, a friend or business referral. So why? The answer was simple and memorable.

 

Read More at jeffbullas.com

Author: prdaily.com

Content marketing is still one of the hottest forms of marketing communications out there, but getting the right mix can be tricky.

There’s no doubt that the state of content marketing is strong:

· 77 percent of marketers are now using content marketing.

· 69 percent of marketers are creating more content now than they did a year ago.

· 66 percent of businesses rate their content marketing as basic and consistent.

· 62 percent of businesses aim to create more engaging, higher quality content.

So, how do you create high-quality content and meet desired growth rates? According to UK-based content marketing agency JBH, it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.

WEBCAST: Give your social media PR a shot in the arm.

The specifics of those are contained in an infographic JBH created, which incorporates content marketing with another favorite for communicators: a stiff drink.

For example, the agency likens a successful company blog—which 67 percent of marketers use effectively—to a daiquiri. It suggests the following recipe:

 

Read More at prdaily.com