Carrie Gallagher

HubSpot Inbound Marketing Consultant

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July 11, 2016 By Carrie Gallagher

7 Influencer Marketing Insights You Need to Know Today

Author: Jeff Bullas

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.

Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.

“I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?”

The art of creating and publishing online was revealing its promise.

I had been creating and sharing content for 2 years. My Twitter audience sat at 20,000 and we were on a mission to share the power of social media to the world. One blog post and one tweet at a time.

Digital global content was defining the discovery of a personal brand. It was a revelation.

But it’s much more than content

But it was a conversation over a glass of red wine that I won’t forget.

It was in Italy. I had raised a question as to why I was invited to speak in a country more than 12,000 kms away from my home city. It hadn’t been arranged via a speaking agency, a friend or business referral. So why? The answer was simple and memorable.

 

Read More at jeffbullas.com

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Filed Under: Content Marketing Tagged With: Small Business News

About Carrie Gallagher

Carrie Gallagher is an Inbound Marketing Consultant and former Editor-in-Chief & Director of Integrated Marketing for a small business lending platform.

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