The gentleman sitting across the table from me at a crowded lunch spot has what he sees as a workable business idea for a local business, a sound plan to get it off the ground, enough funds to weather the ups and downs of the current business climate in his area, and the determination to stick around long enough to be successful.
However, what he doesn’t have are the answers to three questions pertaining to content marketing for his small business:
“How do I [rank higher in local SERPs?]”
“Do I need to use social media? Will it help my brand?”
My heart breaks a little as he looks down to pick at his salad. Not because I don’t like questions, or because the questions are difficult to answer. They aren’t.
In fact, the answer I gave comes from a slogan i learned of in college and have used repeatedly when attempting to get small brands to see the shortest path to success: “Think globally, act locally.”
Every brand wants to be No. 1 in the SERPs, or so they think.
What they really want, however, is to be the No. 1 most-chosen brand.
Read More at moz.com