HubSpot has launched HubSpot Work, now available in public beta, and this is one of the more interesting product updates I’ve seen from them recently.
At first glance, HubSpot Work sounds like project management: projects, tasks, tables, documents, forms, and workflows.
But I don’t think the real story is that HubSpot is building another place to manage projects.
The real story is that they’re bringing the work your teams do around your CRM directly into HubSpot, where it can use the customer data that’s already there.
And with AI agents added to the mix, that opens up some very interesting possibilities.
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