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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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May 22, 2022 By Carrie Gallagher

HubSpot for Senior Living

There are an estimated 30,000 plus senior living communities in the United States and, according to Statista, “by 2050, it is estimated that over a fifth of the population in the United States will be 65 years or older, compared to only 15.6 percent today.”

There’s no doubting the power and potential of senior living franchises. The market value for 2021 was approximately $87.4 billion in the United States alone. Clearly there is a lot of opportunity for you and your organization to grow!

Let’s see how HubSpot can help. 

[Read more…] about HubSpot for Senior Living

Filed Under: HubSpot, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Service Hub, Inbound Marketing

May 8, 2022 By Carrie Gallagher

HubSpot for Construction and Remodeling

With more people staying at home over the last few years, the demand for better accommodations and a higher quality of living spaces will surely continue. What’s your construction or remodeling company’s sales and game plan to keep up? 

You know the old saying, “the early bird gets the worm?” It’s true with your construction leads as well. 

With increased demand, more and more construction and remodeling contractors are falling behind—or never had a plan to process the demand in the first place (namely, the leads they are receiving). 

Construction professionals are certainly feeling the squeeze — which leads to the question: “Is there a better way?”

This is where HubSpot comes in. Read on for two case studies of home builders and remodelers using HubSpot to reach their growth potential.

[Read more…] about HubSpot for Construction and Remodeling

Filed Under: HubSpot, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Service Hub, Inbound Marketing

May 1, 2022 By Carrie Gallagher

15 Stats to Keep in Mind When Redesigning Your Website in 2022 

Written by Anna Fitzgerald

A website redesign can help you get more traffic, generate more leads, and improve the user experience.

To maximize the impact of a website redesign, it must be planned and executed carefully. Factors like budget, time, SEO, and conversion should be considered and incorporated into the overall website redesign strategy.

To help you be successful, we’ve put together this list of essential stats that you should keep in mind when planning your website redesign.

Get the stats at HubSpot

Filed Under: HubSpot CMS Hub, Website Development

April 30, 2022 By Carrie Gallagher

HubSpot for Professional Services Firms

To begin, let’s look at the professional services industry as a whole. The accounting sub sector alone generates around $180 billion a year and over $2 trillion is the combined revenue of all professional service firms in the United States (2018). And, approximately 9.3 million people are employed in the industry. This shows us that there is a lot of opportunity for growth.

The professional services industry has been faced with a number of disruptors including a diminishing talent pool, a technological revolution, and certainly new business models that include services that are personalized but maybe not ‘in person.’ Those firms that have pivoted and rolled with the punches have held on and maybe even flourished; those that sat stagnantly, likely haven’t survived. While the road has been long and dark, the profitability of the industry is looking up. With careful planning, professional service providers can get back to doing what they do best, serving others. Digitalization is essential to almost every industry, and it is certainly key in the professional services industry. What are the challenges you have been facing? 

[Read more…] about HubSpot for Professional Services Firms

Filed Under: HubSpot, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Service Hub, Inbound Marketing

April 16, 2022 By Carrie Gallagher

HubSpot for Higher Education

The global pandemic has accelerated a trend that’s been happening for many years in higher education.

More schools are closing their doors each year because they can’t meet enrollment numbers. At the same time, colleges and universities are spending over $85 billion on software technology tools…they need this technology working better for them in order to overcome the outreach and enrollment challenges they’re facing.

Today’s prospective students engage with content at a rate that most schools can’t keep up with. That’s why HubSpot built a CRM and marketing platform totally different than others on the market.

Most institutions still operate under two outdated realities:

  1. A linear prospective student journey
  2. A highly-siloed handoff between marketing teams and enrollment managers

But the reality is that your prospective student experience is anything but linear, right?

[Read more…] about HubSpot for Higher Education

Filed Under: HubSpot, HubSpot CMS Hub, HubSpot Marketing Hub, HubSpot Operations Hub, HubSpot Sales Hub, HubSpot Service Hub, Inbound Marketing, Marketing Ideas for Small Businesses

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