Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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What is a Buyer Persona?

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company.

This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that. By creating buyer personas, you will gain clarity on who you’re marketing to and reach your ideal customers.

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6 Metrics That Prove Content Marketing Success

How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content.

Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Constant search index changes make it tough to keep content optimized and leave a lot to speculation… leading us back to content like how-to advice.

We’ve extensively researched marketing’s “advice problem” and have discovered the sweet spot. Let’s talk about practical advice.

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How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy

“The stock market is not the economy.”

When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad.

That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great reminder to avoid basing business decisions on faulty connections.

Over the years, I’ve learned an adjacent lesson about content and audiences: Popularity isn’t a sign of differentiation. People don’t necessarily regard what is popular among online audiences or the media as high quality – or even true.

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A Marketer’s First Experience With ChatGPT From OpenAI

I just tested ChatGPT from OpenAI. My immediate reaction after five minutes is that the marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in artificial intelligence.

Everything we think we know about communications, creativity and strategy is going to be redefined and reimagined in the months (and years) ahead.

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Benefits of Influencer Marketing [Data + Expert Insight]

The creator economy is built around influencers and their audiences.

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before.

This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

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