I just tested ChatGPT from OpenAI. My immediate reaction after five minutes is that the marketing profession, business world and society are not even close to ready for what is about to happen as a result of rapid advancements in artificial intelligence.
Everything we think we know about communications, creativity and strategy is going to be redefined and reimagined in the months (and years) ahead.
The closest comparison I can find in my mind to understand the magnitude of the moment would be to rewind to June 2007 when the iPhone was introduced. What is about to be built in the generative AI space is basically the equivalent of the emergence of the app ecosystem, which Apple says facilitated $643 billion in billings and sales worldwide in 2020.
With generative AI, we’re talking about trillions of dollars in value and wealth creation over the next decade. And the barriers to entry (e.g. access to the tech, technical skills required to use AI, compute power, energy costs) are rapidly falling.
The rest of this post is the direct transcript (zero edits) of my first conversation with ChatGPT:
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By: Paul Roetzer
Publication Date: 2022-12-02