Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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Which Makes Social Work: Inspiration or Perspiration?

From convinceandconvert.com

Social Pros on the Road

First, it should be noted that this episode of Social Pros is brought to you from the car, where I am driving Scott Stratten and myself from Content Marketing World back to Indiana. The audio quality is not the best, but the conversation is pretty great.

Scott Stratten has published four books, produces a weekly podcast (including video), and has speaking gigs lined up nearly weekly to talk about marketing (or un-marketing, as he refers to what’s really effective in the marketing world).

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Author : convinceandconvert.com

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3 Effective Ways to Outsource your Marketing

From ducttapemarketing.com

Outsourcing your marketing can be a scary idea to take in. What if you don’t have full control? What if the content produced isn’t written in your voice? What if something is posted to your social media account that doesn’t represent your brand?

These are all reasonable fears, however, if outsourcing is done correctly, these fears should be calmed. Below you will find 3 effective ways to outsource your marketing in a systematic way.

Define your strategy

Without strategy, how do you know who to target? What resources they read online?

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Author : Guest Post

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5 Ways to Tell Your Company to Shove It After You Quit (and why you’ll regret it immediately)

From themuse.com

You’ve probably read about those spectacular “take this job and shove it” scenarios. You know, the flight attendant who declared his immediate resignation with great fanfare, the Goldman Sachs salesman who departed via an op-ed in the New York Times, and the TV anchor who resigned on the air with the f-bomb in her farewell.

Leaving a frustrating, less-than-perfect job may tempt you to be equally as vindictive or inflammatory in your exit. But I urge you to reconsider. While your departure probably won’t be on the evening news or printed in the New York Times, the way you leave and what happens afterward will have a profound influence in how your next employer perceives you.

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Author : Lea McLeod MA

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25 Digital-Marketing and Social Media Experts to Follow on Twitter

From entrepreneur.com

Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.

In no particular order, here are 25 digital marketing and social media experts to follow on Twitter.

1. Guy Kawasaki: An industry veteran, Kawasaki’s Twitter feed is a source of inspiration that features a diverse range of topics.

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Author : Jonathan Long

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Five Ways to Get Your Message Through to an Overloaded Audience

From marketingprofs.com

We live in an era of abundant information: The Internet can deliver that random piece of trivia you can’t remember, the fastest route to your office, or a selection of viral cat videos—instantly… to the palm of your hand.

But there’s a downside to having a wealth of information at our fingertips, especially for marketers eager to have their message heard.

So many communications and messages are reaching everyone in your audience, that it requires more skill than ever to get your audience’s attention and make your message stand out.

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Author : Felice Miller Gabriel