This week, the B2B Marketing Minute by Impress Labs looks at how the semiconductor industry is changing as digital makes deep impact. Traditionally, most of the top semiconductor companies are 5 to 10 years out of sync with best marketing practices. However, Sander Arts, Chief Marketing Officer at Atmel, has bucked that trend. In this episode, we ask him:
What do you consider your marketing philosophy to be? How has it changed over time?
What skills and viewpoints have you learned from other marketing positions you have held, and how have they have prepared you for your current role?
Author : Impress Labs