As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards.
Of course, getting people to spend that money on your company’s goods or services is increasingly difficult. Social media and mobile technology have made it vastly easier for businesses to reach larger swaths of consumers on an individual level. Therefore, as competition gets stiffer, the ability to engender brand loyalty and keep customers coming back may well be the #1 challenge many businesses will face in 2015.
Author : blog.newscred.com