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Carrie Gallagher - Home | Why a Washington Post Editor Left to Work With Starbucks

September 27, 2015 By Carrie Gallagher

Why a Washington Post Editor Left to Work With Starbucks

From contentmarketinginstitute.com

Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it?

Rajiv Chandrasekaran worked as a staff writer and editor for The Washington Post for more than two decades. He served as bureau chief in Baghdad in the early 2000s, then as a senior correspondent and associate editor for the paper.

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Author : Clare McDermott

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Filed Under: Content Marketing Tagged With: content marketing

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