Content Marketing

February 16, 2016 By Carrie Gallagher

Sales Intelligence via Blog Searching

Author: Sam Richter

Content marketing has, to some degree, taken over search engine optimization as a way for companies to drive traffic to their websites. Write educational articles that provide real value – and that subtly mention the company’s products and services – and others will forward the information to their friends, all with hope that the holy grail of online marketing occurs and that the article goes viral.

Because posting content online is so easy, consumers also write and post articles about products and companies.

Stop the Presses!

Author: Eric Montoya

socialmediatoday.com – Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serve…

All Videos →

Platform 5: This week’s most important social media changes (edition 45) – Kamber | Content Marketing, Video & Social Media Agency, Melbourne & Sydney, Australia

All Technology →

All Business →

All Education →

All Art & Entertainment →

All Environment →

All Health →

All #socialmedia →

Employee Advocacy is the Key to Successful Content Marketing

Author: linkedin.com

Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. However, the one constant is that the quality of the content must be high. However, high quality by itself does not guarantee success.

Every month I talk to a handful of businesses about their social media marketing strategy and of their content marketing. One of the biggest misses I see with almost all the companies that are ineffective on social media is they all lack advocacy from their employees.

The Immense Value of Written Content for Your Business

Author: ronsela.stfi.re

The remarkable rise of content marketing is a direct reflection of a digital, globalized economy. As borders fall, clients, products, and services can come from anywhere.

While this can be a boon for all types of business, it also means that competition is no longer local or even national.

Your product is competing against products from all over the planet. Combine this enormous shift with the exponential multiplication of advertisements that we are exposed to, and it just might be harder than ever to market a business and obtain new clients.

Kickin’ It Old School: A Back-To-Basics Approach Will Save Content Marketing

Author: cmo.com

Good enough is not what helps you break through the clutter to garner people’s precious attention.

We use content marketing as an excuse to flout the underpinnings of good marketing and say far too much about too little of what interests our audience.

A return to rigor and marketing discipline will go a long way toward establishing content marketing as a meaningful tool in the marketing mix.

Less than a year ago, a managing director at a major media agency turned to our chief revenue officer and said arguably the most offensive thing you could say to someone from a place like The Economist Group.