Author: Joe Pulizzi
After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary:
“Which would energize me (or anyone) more as a creative business professional?
Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.
Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.
I find this to be a great value proposition for why organizations should use your content marketing approach.
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