Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking

Author: Joe Pulizzi

After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded with the following commentary:

“Which would energize me (or anyone) more as a creative business professional?

Creating content that has the primary purpose of driving the sales pipeline and a secondary purpose of improving the life of my user.

Creating content that has the primary purpose of improving the life of my user and a secondary purpose of driving the sales pipeline.

Clearly #2.

I find this to be a great value proposition for why organizations should use your content marketing approach.

 

Read More at contentmarketinginstitute.com

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.