Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

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What’s a Marketing Audit? [+ How To Do One]

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.

Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present.

Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off.

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Understanding The Rise Of The Creator Economy

“What is the creator economy, and how can one benefit from it?” originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Stephany Kirkpatrick, Founder and CEO at Orum, on Quora:

The creator economy is a growing field of people who make money by leveraging their creative talents, typically using digital platforms to connect with their audiences.

About 50 million people, including artists, gaming streamers, video creators, podcasters, musicians, and social-media influencers, now consider themselves part of the creator economy, according to venture capital firm SignalFire, which calls this space “the fastest-growing type of small business.”

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Why Communication Matters More Than Creativity for Long-Term Content Success

I recently thought of this old joke.

Two hikers walk around a bend in the trail and come face to face with an angry bear. One hiker drops to his knee, fetches his running shoes from his backpack, and laces them up. The other hiker says, “There is no way you’ll outrun that bear.” The kneeling hiker stands up: “I don’t have to be faster than the bear. I only have to be faster than you.”

I’ve noticed a fascinating trend where marketing teams lace up their running shoes to out-innovate their peers within their companies. But in the long run, they don’t outrun the bear.

Five years ago, we worked with a Fortune 500 financial services company. This year, we are working with the same company on a new content strategy project. As I relayed our previous project’s activities – and how successful that team had been – to the marketing director, she was confused and asked who was on the team. She laughed when I shared the names and said, “I remember them. They were a fast-moving team. Most of them are gone now, but this is the first time I’ve ever heard the details of that project.”

But that’s not the first time I’ve heard that scenario.

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