Content Marketing

Author: AMA.org

A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. So content hubs are relevant to both web design and ongoing content marketing.

Website sections are content hubs for related services. Ecommerce product catalogs often resemble content hubs. Make sure to use descriptive navigation and pay close attention to internal linking. See How to Make a Sitemap for details.

Content hubs are the key to winning attention in a crowded field. They work because they have a structure: a wide base around a high center.

DO: Create a well organized hub of diverse assets, in many formats, in many places, created by various people.

“Who” creates this content? You don’t have to do all the work. Co-create content with people your audience trusts, people who have already built an audience that overlaps with yours. Collaborate with influencers.

“What” you publish should vary. Appeal to your audiences’ various learning styles using various formats: blog posts, guides, videos, infographics, audio, etc.

 

Read More at ama.org

Author: About The Author

Have you ever wondered why color is so significant in identifying brands? Red is pretty much associated with Coke. Blue is the preferred color for IBM, HP, Facebook, and Dell. These large corporations have developed a confident brand identity by using logos with particular colors. Color also plays a vital role in retention: It stimulates the senses and delivers a message in half the time text does.

Color psychology (as covered in Part 1) is the study of how colors affect our emotions and decision-making processes. It is a subdiscipline of behavioral psychology since it studies and identifies behavioral responses to colors.

The branding process is very important. Defining your brand identity is critical as this will help you stand out from the crowd. Finding the right color to best identify your brand is not as simple as picking out colors from the color wheel–it will take an enormous amount of time.

Identifying the most appropriate dominant color to use is essential to the success of your branding campaign. Prominent colors significant to your brand, mission and vision must be apparent in all your promotional materials, which necessarily include product packaging and labeling. In deciding which color to use in developing your brand identity, remember that it should be the color that particularly relates to your brand and it should be able to set you apart from all other trademarks, especially your competitors.

 

Read More at blog.visme.co

Author: Nick Riseboarders

Jeb Blount Founder of Sales Gravy and Author of People Buy You, People Follow You, People Love You and Power Principles. Expert on human behavior in the workplace.

Deb Calvert Helping others be more effective by putting People First! Top 50 Sales Influencer & blogger, Certified Master The Leadership Challenge, instructor at Berkeley.

Mark Hunter Hunter Sales motivation tips and proven sales training techniques to help you increase sales, profitably

Jeffrey Gitomer King of sales, dad, granddad, writer, friend. Learn more, earn more, make more with Gitomer Gold. https://t.co/vlzqYBIOrL

Geoffrey James Professional speaker, award-winning sales blogger, and author of Business Without the Bullsh*t and How To Say It: B2B Selling. http://t.co/BoTVuCvASA

Jim Keenan CEO A Sales Guy Inc, Keynote Speaker, Author, Professional Ski Instructor (aka Ski Bum) Dad of 3 crazy, in a good way, girls. FINDER OF THE ELEPHANT IN THE ROOM

The Responsive Edge Integrating the latest science with timeless principles for reducing attitudinal and emotional obstacles for success in sales and #sales #leadership.

 

Read More at rise.global

Author: themuse.com

Surprisingly, the thank you note is still a heavily debated piece of the job search. While many people know it’s important to make sure every interviewer is properly thanked for his or her time, I’ve had a number of conversations that end with, “Eh, what’s the big deal?”

And to be honest, I have a hard time hiding my disdain whenever I hear this—but it’s also a good reminder that some people still don’t realize the power of this “old-fashioned” career move.

Before you take some bad advice and skip this step of the interview process, you should know that you’re missing out on some really big perks. Specifically, here are three things you’re cheating yourself of whenever you don’t send a thank you note.

1. Your Chance to Nudge Your Application to the Top of the Pile

No, seriously. When I was a recruiter, thank you notes were often a tiebreaker whenever we couldn’t decide between two contenders who were otherwise equal. And there were a couple times when one of them made it easy for us by skipping the thank you note altogether. That was great for us—but of course, not as good for the person we passed on.

 

Read More at themuse.com

Author: Jill Kocher

Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you focus on? Where should you start optimizing for organic search? Keyword research helps the answer all of these questions.

That’s right: The value of keyword research stretches far beyond writing metadata.

One set of thorough keyword research can help answer many digital and business questions, as well as traditional search engine optimization questions.

People type words and phrases into a search engine because they want something. They want to buy something; they want to research something; or they just want to get to a particular website. Regardless, the act of searching indicates a desire. And desire is something that we as ecommerce marketers desperately want to understand.

People type words and phrases into a search engine because they want something.

Think of keyword research as a window into consumers’ desires. People tell Google what they want, via the search bar. And Google will tell anyone who uses its keyword tool what the mass of people who search its engine are looking for. The data includes keywords searched for and the number of times they’re searched for in a month.

 

Read More at practicalecommerce.com