Content Marketing

Author: About The Author

Have you ever wondered why color is so significant in identifying brands? Red is pretty much associated with Coke. Blue is the preferred color for IBM, HP, Facebook, and Dell. These large corporations have developed a confident brand identity by using logos with particular colors. Color also plays a vital role in retention: It stimulates the senses and delivers a message in half the time text does.

Color psychology (as covered in Part 1) is the study of how colors affect our emotions and decision-making processes. It is a subdiscipline of behavioral psychology since it studies and identifies behavioral responses to colors.

The branding process is very important. Defining your brand identity is critical as this will help you stand out from the crowd. Finding the right color to best identify your brand is not as simple as picking out colors from the color wheel–it will take an enormous amount of time.

Identifying the most appropriate dominant color to use is essential to the success of your branding campaign. Prominent colors significant to your brand, mission and vision must be apparent in all your promotional materials, which necessarily include product packaging and labeling. In deciding which color to use in developing your brand identity, remember that it should be the color that particularly relates to your brand and it should be able to set you apart from all other trademarks, especially your competitors.

 

Read More at blog.visme.co

Author: Nick Riseboarders

Jeb Blount Founder of Sales Gravy and Author of People Buy You, People Follow You, People Love You and Power Principles. Expert on human behavior in the workplace.

Deb Calvert Helping others be more effective by putting People First! Top 50 Sales Influencer & blogger, Certified Master The Leadership Challenge, instructor at Berkeley.

Mark Hunter Hunter Sales motivation tips and proven sales training techniques to help you increase sales, profitably

Jeffrey Gitomer King of sales, dad, granddad, writer, friend. Learn more, earn more, make more with Gitomer Gold. https://t.co/vlzqYBIOrL

Geoffrey James Professional speaker, award-winning sales blogger, and author of Business Without the Bullsh*t and How To Say It: B2B Selling. http://t.co/BoTVuCvASA

Jim Keenan CEO A Sales Guy Inc, Keynote Speaker, Author, Professional Ski Instructor (aka Ski Bum) Dad of 3 crazy, in a good way, girls. FINDER OF THE ELEPHANT IN THE ROOM

The Responsive Edge Integrating the latest science with timeless principles for reducing attitudinal and emotional obstacles for success in sales and #sales #leadership.

 

Read More at rise.global

Author: themuse.com

Surprisingly, the thank you note is still a heavily debated piece of the job search. While many people know it’s important to make sure every interviewer is properly thanked for his or her time, I’ve had a number of conversations that end with, “Eh, what’s the big deal?”

And to be honest, I have a hard time hiding my disdain whenever I hear this—but it’s also a good reminder that some people still don’t realize the power of this “old-fashioned” career move.

Before you take some bad advice and skip this step of the interview process, you should know that you’re missing out on some really big perks. Specifically, here are three things you’re cheating yourself of whenever you don’t send a thank you note.

1. Your Chance to Nudge Your Application to the Top of the Pile

No, seriously. When I was a recruiter, thank you notes were often a tiebreaker whenever we couldn’t decide between two contenders who were otherwise equal. And there were a couple times when one of them made it easy for us by skipping the thank you note altogether. That was great for us—but of course, not as good for the person we passed on.

 

Read More at themuse.com

Author: Jill Kocher

Which products and attributes do your shoppers want most? How could your navigation help consumers find what they want faster? What content areas should you focus on? Where should you start optimizing for organic search? Keyword research helps the answer all of these questions.

That’s right: The value of keyword research stretches far beyond writing metadata.

One set of thorough keyword research can help answer many digital and business questions, as well as traditional search engine optimization questions.

People type words and phrases into a search engine because they want something. They want to buy something; they want to research something; or they just want to get to a particular website. Regardless, the act of searching indicates a desire. And desire is something that we as ecommerce marketers desperately want to understand.

People type words and phrases into a search engine because they want something.

Think of keyword research as a window into consumers’ desires. People tell Google what they want, via the search bar. And Google will tell anyone who uses its keyword tool what the mass of people who search its engine are looking for. The data includes keywords searched for and the number of times they’re searched for in a month.

 

Read More at practicalecommerce.com

Author: Neil Patel

Do you want to do more with your Facebook cover image?

Wondering how other businesses are using Facebook cover images?

Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action.

In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.

You hear a lot about using video to show how people use a product or service. The same opportunities exist with photos. When you show off your product in your Facebook cover image, you’re planting ideas with your customers that can inspire them to engage with you.

In this cover image, Edible Arrangements puts its product front and center with a “Happy Birthday” message in the background. It’s subtle, but you can use this tactic to paint your product in a way that says, “this is something special.” It’s a clever way to position the colorful display, because we all know someone with a birthday coming up.

Could you define your business in a single second? One of the best and simplest ways to spice up your Facebook cover photo is to challenge yourself to find creative ways to one-line your value proposition and present directly to the people who find your brand on Facebook.

 

Read More at socialmediaexaminer.com