A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. So content hubs are relevant to both web design and ongoing content marketing.
Website sections are content hubs for related services. Ecommerce product catalogs often resemble content hubs. Make sure to use descriptive navigation and pay close attention to internal linking. See How to Make a Sitemap for details.
Content hubs are the key to winning attention in a crowded field. They work because they have a structure: a wide base around a high center.
DO: Create a well organized hub of diverse assets, in many formats, in many places, created by various people.
“Who” creates this content? You don’t have to do all the work. Co-create content with people your audience trusts, people who have already built an audience that overlaps with yours. Collaborate with influencers.
“What” you publish should vary. Appeal to your audiences’ various learning styles using various formats: blog posts, guides, videos, infographics, audio, etc.
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