Author: John Rampton
Mobile use is at an all-time high, and shows no signs of slowing down. It has been predicted that by 2020, there will be the equivalent of 1.5 mobile devices for every person in the world.
It’s no wonder this trend is sometimes referred to as the “mobile revolution.”
But what does this mean for search? How will mobile SEO — including keyword research, content creation and device targeting — be impacted? This post will look at current trends in mobile search, and how you can get ahead of the game.
Mobile first is a popular term these days, but what does it really mean?
A few years ago, the phrase mobile first was largely used to describe the need to accommodate increased mobile usage by having a mobile app or responsive website design. Basically, the term was telling us to get our apps and websites ready “now.”
Related: 3 Ways to Use Mobile Marketing to Keep Customers Coming Back
Today, the words and definition of “Mobile first” has become a clarion call we need to heed as marketers. Most marketers and business owners are on board with having a mobile-friendly site. The so-called Mobilegeddon update of 2015 spurred many complacent site owners to action. And, those persons who have been comparatively sluggish in their perception of the magnitude of how quickly this “thing” is moving? Those who weren’t convinced the first time? Their minds may have been changed earlier this month — when Google increased their mobile-friendly ranking signal.
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