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Artificial Intelligence

June 6, 2024 By HubSpot Content Curator

How to Use AI to Market Your Small Business [+ Favorite AI Tools]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.

For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.

[Read more…] about How to Use AI to Market Your Small Business [+ Favorite AI Tools]

Filed Under: Artificial Intelligence, Content Marketing, HubSpot

September 28, 2023 By HubSpot Content Curator

19 Best AI Platforms for Marketers and Marketing Analysts in 2023

If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.

The right AI  platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

[Read more…] about 19 Best AI Platforms for Marketers and Marketing Analysts in 2023

Filed Under: Artificial Intelligence, HubSpot

September 14, 2023 By HubSpot Content Curator

How HubSpot’s Hustle Team Uses AI

If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs).

Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts.

It’s no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change.

[Read more…] about How HubSpot’s Hustle Team Uses AI

Filed Under: Artificial Intelligence, Content Marketing, HubSpot

September 8, 2023 By HubSpot Content Curator

HubSpot CEO Yamini Rangan Shares HubSpot’s Connection-Driven Growth Strategies at INBOUND ’23

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology:

Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection.

The advent of AI makes this an extremely exciting time. The businesses that can effectively leverage technology to drive deeper connections will ultimately be the companies that grow better.

AI will help level the playing field with features that give you incredibly powerful content creation tools. For example, HubSpot AI features such as Content Assistant and ChatSpot.

Both leverage the same large language model as OpenAI’s ChatGPT, but conveniently packaged directly within your HubSpot portal.

At HubSpot, we affectionately refer to our top 20% of growing customers that prioritize the art of forging deep customer connections in their growth strategies as “Connectors.”

[Read more…] about HubSpot CEO Yamini Rangan Shares HubSpot’s Connection-Driven Growth Strategies at INBOUND ’23

Filed Under: Artificial Intelligence, HubSpot, HubSpot INBOUND 2023

July 3, 2023 By HubSpot Content Curator

How HubSpotters Are Enhancing Their Content with AI

AI has undoubtedly upended the way professionals across the organization work.
And content creation is no exception.

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

[Read more…] about How HubSpotters Are Enhancing Their Content with AI

Filed Under: Artificial Intelligence, Content Marketing, HubSpot

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