Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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The Black Box of Content Attribution: How to Engage With Consumers More Authentically

We all want to attribute value to the content we produce. How did the output contribute to the overall customer experience and journey? How can we calculate the value it brings to the business?

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Why? Because the ability to understand what drives a customer to ultimately convert is a bit of a mystery.

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4 AI Controversies Marketers Should Avoid

Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?

To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.

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How to Use Podcasts as Part of Your Content Marketing Strategy

The rumble of traffic. The buzz of a bee. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other.

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience.

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Crew aims to build the ‘HubSpot for recruiting’

Amine Skalli recruited teams for 10 years, including four as a tech professional recruiter. In his last startup, he relied exclusively on outbound recruiting — in other words, proactively searching for and contacting potential candidates for open positions. But after trying a variety of applicant tracking systems (ATS), he found that they tended to lack key features like automation, workflows, filters and metrics.

“We ended up switching to HubSpot. It was better but still not good enough — the tool didn’t fit 100% of our HR needs,” Skalli told TechCrunch. “So I decided to create the HubSpot for recruiting.”

This “HubSpot for recruiting” idea blossomed into Crew, a Y Combinator-backed startup that’s raised $2.45 million in financing to date. Joined by Ruben Gueunoun, Skalli — who once built an e-commerce unit at a bicycle company — sought to build an ATS that gave recruiters a way to seek talent together as a team, at scale.

France-based Crew launched in 2020 out of the Belgium-headquartered startup studio eFounders before joining Y Combinator’s accelerator program. Rebel, Secret and Kima are among the seed-stage funds that contributed to the company’s initial tranche.

“Hiring is now a team effort and is no longer the sole responsibility of the recruiter. Companies require a collaborative and user-friendly tool to ensure its adoption by all stakeholders, including hiring managers, team members, advisors and investors,” Skalli said. “Crew is the first ATS built like a customer relationship management (CRM) system to address the growing needs of the recruiting industry.”

Read the full article:
https://techcrunch.com/2023/02/14/crew-aims-to-build-the-hubspot-for-recruiting/
By: Kyle Wiggers
Publication Date: 2023-02-14