Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS’ Senior Advisor to Startups]

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.

Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test their products.

Fortunately, as Amazon Web Services (AWS) Senior Advisor to Startups and AI expert Deepam Mishra told me, “This process is about to be turned on its head with the newest advances in AI.”

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Survey: YouTube is the Most Profitable Platform for Content Creators

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey.

By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators.

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What’s a Marketing Audit? [+ How To Do One]

As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging.

Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and where new opportunities are present.

Here, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off.

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Understanding Objects in HubSpot

At its heart, HubSpot is a powerful database equipped with a range of tools that empower your team to efficiently accomplish tasks and propel your business forward. Within this dynamic platform, HubSpot uses objects as structured data containers for storing vital information. In the world of HubSpot, you’ll find four essential objects: contacts, companies, deals, and tickets.

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Understanding The Rise Of The Creator Economy

“What is the creator economy, and how can one benefit from it?” originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Stephany Kirkpatrick, Founder and CEO at Orum, on Quora:

The creator economy is a growing field of people who make money by leveraging their creative talents, typically using digital platforms to connect with their audiences.

About 50 million people, including artists, gaming streamers, video creators, podcasters, musicians, and social-media influencers, now consider themselves part of the creator economy, according to venture capital firm SignalFire, which calls this space “the fastest-growing type of small business.”

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